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Twice in the past, I have written a review of CoSchedule, the service many bloggers and website owners use to manage their content and social media calendars.
With new changes to the service, I thought it the perfect time to revisit some of the reasons to use them. This includes mentioning some of the new features in the Solo Marketing plan I currently have.
8 CoSchedule Features Of Use to Bloggers
There are many reasons a blogger might decide to use CoSchedule. These are the ones I’ve found helpful over the year.
1. CoSchedule Calendar View
ONE calendar to show all your blog posts and social media shares is what I and so many other bloggers love about CoSchedule.
Sometime in the not too distant past, I noticed that it not only tracks what you send out. For Pinterest, it will show my pins as they happen even though I often pin directly from my website and not the CoSchedule calendar. The same thing happens with
2. Integration with WordPress
Many of the bloggers I know use WordPress. While you can view your CoSchedule calendar as a separate page, you can access everything through your WordPress dashboard.
At the bottom of each post, you can check the Headline Analyzer as well as start a social campaign.
3. Requeue for Repetitive Social Sharing
When this feature launched, it was initially an add-on for pricing. Now it is included in the Solo Marketing plan.
You can pick top performing social messages or write new ones to add to your queue. ReQueue uses those posts to fill in the gaps of your daily schedule. It takes into account your entire social schedule, uses Best Time scheduling to promote your messages at the most optimal times + finds the gaps in your schedule.
I’ve only started using this feature in the last few months and already love seeing key posts get recirculated without me having to plan it all out.
4. Integration with All Major Social Media Channels
My primary use over the past few years has been for Facebook and Twitter. If there is a post I believe fits well with LinkedIn, then I can share to that platform as well.
Pinterest is another one that is supported which I have used on occasion.
5. Ease of Changing Your Calendar
Have a blog post that you’ve scheduled for one day, but decide you want to move? You can do that from the CoSchedule Calendar.
Additionally, you can see all your drafts in one spot so future plans can happen. In my case, I started writing up about making Peppermint Bark before pictures were taken. By the time I got the pictures, Christmas was almost here. So, now it sits in draft format until I have a date set.
6. Set Up Campaigns that are Not Tied with a Blog Post
Like some bloggers, I occasionally participate in Twitter Chats as a community panelist. I can get all the pre-chat work done in a campaign on my CoSchedule calendar so it is ready to go before the chat starts.
Another way I’ve used this feature is to promote a particular topic covered on the blog (e.g. Travel.) I can create custom graphics and have the associate link to go the category or tag page.
7. Tracking How Well Your Posts are Doing on Social Media
There are many ways to track your reach. And I do like to use each social media channel’s tools for digging deep. However, CoSchedule lets me see
8. The Option to Pay Per USER instead of Per Calendar
Right now, my plan is only good for this site. When the time is right, I can now opt to switch to one that allows me to have a calendar for this site as well as other ones I own and operate. For the moment, I am fine maintaining the status quo. But, that could change.
Video Showcasing Managing Your Blog with CoSchedule
This is from the company. All good stuff.
Final Takeaway on CoSchedule
They are continually working to improve the functionality of CoSchedule. While there are other options out there, the blend of WordPress integration and the ease of tracking social shares by post have me sticking with them.
That being said, there are some limitations. I have my Facebook page connected but rarely schedule through CoSchedule as there is not a way to “handshake” for a sponsored post. I tried posting and then editing on Facebook, but it didn’t work.
Another is that it is not a free platform to use. There are a few options which allow you limited use at no charge. I can honestly say that you do get what you pay for and CoSchedule is something I’ve found worth the expense.
If you are a blogger, how do you manage your editorial calendar and social media sharing?
Have you tried CoSchedule?