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If you are a blogger or have a small business, then you most likely have a fan page on Facebook. Facebook is just too big of a social media presence to ignore. People of all ages are there and many (myself included) spend more time on Facebook than they might admit. Rather than shooting blind with your fan page, you need strategies for maintaining your Facebook page which will make it a worthwhile place to be.
Strategies for Maintaining Your Facebook Page: Keep Your Cover Fresh
A few months ago, I shared about making your Twitter profile visually appealing. The same applies to Facebook. There might not be the option to have a pretty background, but you can express your personality through the cover and profile picture. I do highly recommend keeping your profile photo consistent across your social media for branding purposes.
You can easily create a cover photo through services like Canva and (affiliate link) Picmonkey. My current one was made in Picmonkey. I actually created several variations and then asked a few blogging friends which one they liked the best..
I try to update my profile header at least once a year. The reason is that I have growing boys who are often featured on my blog and I don’t want someone seeing a photo of my youngest son that is 5 years old and thinking I’m going to be chatting all about babies and toddlers. Additionally, we are prone to ignore what is familiar at times, so changing things up helps to make it all fresh.
Strategies for Maintaining Your Facebook Page: Status Updates
Okay, this is the meat of maintaining your Facebook page. When it comes to status updates there are 2 main considerations: what kind of update and how often you will have a status update on your page.
Facebook insights can provide you with a lot of helpful information. You can either access insights for a particular post or for the whole page.
You can look at your insights to see when your fans are on Facebook.
You can see what types of updates (status, link or picture) do the best on your page.
And, you can see how much interaction each post received to help you determine what kind of content is best received.
That provides a starting point for your plan on how much to share, when to share it, and how to share it.
When I first started running a Facebook page for my blog, I would mostly post whatever was new on the blog with the occasional share form someone else’s page. Even more rarely, I would put up a text post asking a question only to find almost no engagement. I had in my mind that posting more than once or twice a day would drive people away in droves. Then I heard about Holly Homer’s round the clock approach to posting a mixture of her blog’s content and other people’s content which helped her to grow her page both for the number of followers and the interaction with them.
So my current strategy is to strive for 2 or 3 posts of my own to share (newest or something from the archives which fits for this time of year) as well as a few posts from other sites. Sometimes the other posts might be a graphic shared on a different Facebook fan page which only goes there. Other times it leads from my fan page to another person’s site. Everything from my blog gets scheduled using CoSchedule so I can easily find the share and it uses a bit.ly link which allows me to track clicks to the blog.
Why embrace this strategy along with sharing the SAME post more than once?
Because not every one of your fans will see a particular post hit their Facebook stream. Hence, more frequent posting may help your content be seen on Facebook.
Has the extra sharing paid off for me?
That depends upon what you are measuring. The number of likes my page has stays rather stagnant. I figure that for all those new fans, I am losing people who only liked the page because of a giveaway entry in the past. However, when looking at interaction, I can say that there are more likes, comments and clicks than my old ‘non-strategy’ had.
The bigger challenge is finding what to post and deciding when to do it. I’m now planning out and tracking my shares in a Google spreadsheet. (The link takes you to a blank one that you can copy and use for yourself!) I color code by category on my blog and can see which categories of posts are being shared. I put the blog post title in the square when setting it up and then replace it with the actual URL later, although I might stop doing that extra step since CoSchedule saves links for me.
Strategies for Maintaining Your Facebook Page: Interact with Your Fans
How often to do you check your page to see if someone has left a comment on a status update or sent you a message?
If you have to scratch your head thinking about it, it probably has been too long!
I am on my page a few times throughout the day almost without fail on a daily basis unless we are traveling or I need to take a break for the day. During that time, I check to make sure there isn’t a message which has been unseen and to scroll through the past few days of status updates to see if anyone has left a comment. I do not always comment on each comment, but I do try to give that comment a thumbs up to indicate to the individual it has been seen and appreciated.
Guess what….sometimes when I leave a reply I get a reply back which means there’s a conversation happening. Not only do I feel like people are really reading a status, but I also can get a sense of what people consider more important for topics.
For more helpful Facebook posts, visit a few of my favorite bloggers:
- What is the Right Photo Size for Facebook by Ellen Blogs
- How To: Basic Facebook SEO by Biannual Blogathon Bash
Do you manage a Facebook fan page for a blog or business?
What are some of the strategies for maintaining your Facebook page that you employ on a regular basis?
Check out these past posts on aspects of blogging, too!