I have been, or can be if you click on a link and make a purchase, compensated via a cash payment, gift, or something else of value for writing this post. Regardless, I only recommend products or services I use personally and believe will be good for my readers.
Whether you have a business with an online presence or run a blog as your business, being active on Pinterest is pretty much a must. However, you can’t just slap up any old thing and expect it to resonate with Pinterest users. Depending upon who you talk to, there is the perceived notion that you need long pins to capture the eye. People have known that vertical pins appear better in a Pinterest feed. However, some are pushing for really tall ones. Since they will eat up a lot of visual real estate in a post, I thought it would be nice to share how to create and hide long pins in your post.
Note ~ I am an affiliate with Picmonkey and links to that site in this post may credit me with a commission should you upgrade through them.
I can’t recall which blogger initially shared this tip. However, I have been using it for my recipe posts in the hopes of getting more people to repin and ultimately click through to the post. It’s still too early for me to say that it really makes a huge difference. However, I will admit to liking the final product more than trying to slap text onto a vertical image.
While you can use other editing software, I find it easy to do in Picmonkey. I do have the paid version for extra options. However, this process is fully possible within the free version. (The paid version opens up a LOT of features and I’ve found it well worth it at $33 paid annually.)
How to Create and Hide Long Pins in Your Post
As some people like to see things in action, here’s a video I made to show you the process. I won’t claim perfection, but at least it gives you an idea of the process from start to finish.
For those that need to see it written out:
The easiest option is to do a three in a row format. You put one photo in the far left and another in the far right position. Then rotate to make it vertical.
Clicking on edit for each photo will give you the option to open just that photo in the editor component of Picmonkey to tweak how it looks.
This is a step I used to skip thinking I would just edit the images afterwards. However, you have to either optimize your images before adding to the collage or while in the collage maker so that you do not alter the overall feel of the pin.
NOTE: editing in the collage function is part of the paid membership. I find it so totally worth it for the time savings compared to editing each photo individually, saving and then pulling into a collage.
You will then need to select what background color you want to fill the space between the 2 photos as well as the border. Some people have a set color scheme for their branding which means the decision is simple. Otherwise, you can opt to select a color from a photo to bring it all together.
At the same time, you can play with how thick of a border your pin will have. Don’t forget to adjust the spacing so your photos shine while allowing enough space between them for your text.
Once you are happy with how it all looks, you can open up the image in the editor section of Pinterest. Now go to the text application, pick the font you want and start adding the bit of text you want for the long pin. If it is a craft or recipe, then you’d probably want to go simple and just use the name of what you’ve made. Catchy titles could be used, but I honestly think less is more sometimes.
Now comes the fun coding part!
Add your image to the post (whether uploading directly to WordPress or a third party site for storage.) Use this coding:
<div style=”display: none;”>
<p align=”center”><img class=”aligncenter size-full wp-image-21971″ src=”YOUR IMAGE SOURCE” alt=”YOUR ALT TAG DESCRIPTION WHICH PULLS INTO PINTEREST” /></p></div>
This is super easy (all you really need to do is add the <div style=”display: none;”> in front of your image coding and the </div> coding to end the string.)
Now you can have LONG pins available for pinning from your post without them using up all the visual real estate on your site.
Do you actively use Pinterest in your social media strategy?
Are long pins something that you love or hate?
Will you try to create and hide long pins for your own site?
For more helpful Pinterest posts, visit a few of my favorite bloggers: