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Since entering the world of professional blogging (as in trying to earn money from it!) a few years ago, I have had to take time learning about different social media platforms. Each one has a different feel and while people might be on multiple platforms, they do not all favor the same ones. Yet, anyone who is in business for themselves needs to market their brand across the channels. This includes needing a spectacular Twitter profile to fit your brand image.
Twitter is one that seems to be favored more by younger generations compared to places like Facebook. I’ve had teens at church tell me that they prefer being on Twitter instead of Facebook. And, it wasn’t just that their parents are on Facebook. They actually enjoy the platform more. As a segment of this blog’s readership is in their early 20s, I need to embrace Twitter if I want to get my content in front of them. That means adapting my message to the 140 characters with creative use of hashtags as well.
And, if I am going to be on there, I want my Twitter profile to fit with the Day by Day in Our World brand.
If you search online for Twitter backgrounds, you will find a variety of options. For this post, I wanted to share only what I’ve actually used in the past and know it works. Years ago, I customized by Twitter profile for free with CoulorLovers. They have a lot of choices, it is easy to implement and best of all they are free. In just few clicks, you can have everything picked out with the text colors drawn from a palette based on the background you’ve chosen. Super easy, unless you are like me and find yourself taking too long to find the ‘perfect’ image.
Once logged into your account on the site, the existing profile page for Twitter including your selected header image is pulled up for you to view. Picking from a theme along top or pallets for the Twitter layout will change what is visible on the page. Until you click save profile, it is just a preview of how everything will look like. Once you have something you like, you can commit to the changes by pushing the save profile button.
I used to have the winter tree limb option from them, but decided it would not work year round. Alaska is know for long winters. However, I don’t want to see winter all the time. There’s also an option to upload your own image so long as it is sized to be under 800kb and in the proper format (GIF, JPG, PNG.) So once I finish going through some of my Alaskan landscape photos I might be changing things up again.
Note ~ you can do a background photo on Twitter directly. Click your profile picture to get the drop down menu. Under Settings, find the Design option and then upload the background image. If you do not want it in tiles, then make sure the box for tile background is not checked. This route is also great if you have branded particular colors and know the HEX number for them.
Last year, I decided to go more plain using just the tools on Twitter. As much as I like pretty things, too much can be a negative for building a positive brand image. For my header, I have a gorgeous image of a lake with the mountains peeking in the distance. I am maintaining some continuity by using it for my email subscription header as well. I could just as easily done a collage sized for Twitter using a program like PicMonkey. Twitter’s need header image sizing is 1500px in width X 500px in height.
If you are visiting other profiles, you might notice some images look very pixelated. That is NOT professional at all. You want a profile page that captures the eye and sends a positive message. Make sure that you save your profile picture in the highest quality possible to avoid image quality loss during the upload.
My profile picture (above) was a little older and it was time to replace it. It took just a few minutes to update my twitter page with a new profile photo which helps to reflect my personality a bit. Also, having my profile pictures all be the same across all platforms maintains consistency. While I was changing the picture, I decided to select another one of Twitter’s options for Theme color.
Beyond the visual images, make sure that you have a description that fits your brand as well as a strategically chosen URL for your one link. This will make it easier for people to find you both on Twitter and at your website. My current description is still a bit vague and under review (by me) to better reflect myself as a brand.
Do you have a spectacular twitter background to fit your brand or image?
How often do you update social media profiles with a new look?
For more helpful articles on Twitter, visit a few of my favorite blogs:
- How to Create a Twitter List for Leads by Ellen Blogs
- Twitter Guide for Non-Tweeters by Pretty Opinionated
- Hashtag Tracking Tools for Twitter by Mom on the Side