I’ve been blogging for almost 8 years now on this blog and in that time have generated lots of content. Some of it has been fluffy (e.g. Wordless Wednesday posts or sharing about a sale) while other is more in depth. But, like many people operating a blog I’ve come up against the struggle of how to find content for your blog.
Now, I have had several friends or family members who have read a few of my posts and said “Wow! That looks like a lot of fun. Maybe I should try it.” This has happened when they think it would be great to earn some money or get ‘free’ things to review.
While I definitely do not discourage anyone from creating your own home on the interwebs, I do like to make sure they realize it isn’t so simplistic a process. Blogging professionally (which is what I do) is not just spending a few minutes at the computer to spew your thoughts onto the page and click publish. It involves a lot more and a big cornerstone of this entrepreneur path is knowing how to find content for your blog.
How to Find Content For Your Blog
#1 Look at what is going on in your life.
Is there an accomplishment or struggle that you believe will resonate with readers? This type of post could be informational like my post about being Allergic to Exercise or it could be extremely personal from my heart like Healing from Loss.
Have you made something, whether a craft or recipe, which the family totally loved and others could replicate in their home?
#2 Look at what is happening in the world.
Sometimes events overlap with your personal life. After sitting through the funeral of the music ministry director back in our Maryland parish, I felt compelled to share a bit about how he touched my life within the context of Riding in the Taxi Cab of Life which our pastor has used as an analogy just a few weeks earlier.
Depending upon the tone of your blog, you might be inspired to write about a current event. I have seen several bloggers write about controversial topics (e.g. Josh Duggar) and mention that they generated a lot of interest in those posts. For me, I have typically stayed clear of this approach. My personal nature is to be welcoming of all and that means I do not like to alienate others. That doesn’t mean a current event might not inspire a post. Rather, I just avoid creating something controversial just to see a spike in traffic.
#3 Visit Blogs Similar to Yours to See What They Are Doing
This is something I do naturally through different blog support groups. I enjoy reading the work of others and when I find a new to me blog will often click through several posts to see what they are sharing. This sometimes gives me ideas and it also tells me if that is a blog I want to visit again in the future.
While there is no monopoly of topic ideas, you do want to be careful to not look like a copycat. People talk and some bloggers keep a close eye on what they perceive as copying of their ideas and content generation.
#4 Do a Round-Up Post for a Given Topic
I do not do this very often but for certain topics it is a great way to highlight the wonderful content of others. With millions (or maybe billions now) of blogs, there is no way one person can know about all the fabulous bloggers out there. I’ve done this mostly for holiday times as I do not have time to create tons of crafts or recipes (like the 15 Ways to Enjoy Pumpkin Seeds post.)
If you haven’t done a round-up post, there is a certain etiquette for it. Never copy and paste the other person’s work in its entirety. Rather, share the blog post title, a link to the post and maybe one image.
Often times I ask in advance for links on a particular theme or get them from a Facebook blogger group which maintains seasonal link dropping ability. Also, if you elect to pull information from posts without asking permission in advance, make sure you let them know you are featuring them in a post. If they ask you to remove it, please do so. But, most times we are happy for the feature and might just share about your post on our social media.
#5 Sponsored Posts
Yes, this blog and many others which are now considered to be a business accept sponsored content. This could be a post which is written by a company (which I label as a guest post and sponsored the few times it has happened.) Or, it could be receiving a contract from a company (often through a network) to highlight a particular product or service. I have done product reviews through the Schoolhouse Review Crew for years and also work through networks to provide sponsored content.
#6 Join Blog Groups That Do A Regular Theme
This post falls into this category. I’ve joined with several other bloggers for monthly ‘hops’ on an overarching theme. Beyond having a reason to generate what is considered unsponsored content, I like having the challenge of doing a monthly post under the categories of Creative, Entertainment, Pinterest Remakes, Style, and WAHM.
#7 Ask Your Readers
This could be a survey (something I plan to do soon!) of your readers to see what posts they are enjoying most and what they want to read about on your site. You can also comb through comments on the blog or your social media channels to see what people are saying to get ideas.
Of course, the most important thing when it comes to finding content for your blog is to make sure it fits with the overall theme of the blog. (Hint ~ look at your categories!) For me, I avoid things like political posts as it is NOT something that I feel really fits the tone of Day by Day in Our World. If it doesn’t fit into one of my main categories (listed to the right of my logo if you are reading this on a computer), then it probably doesn’t need to be on this blog.
So where do some of those other things which are on my brain go? Social media which can serve as a microblog!
If you are a blogger, what are some ways you find ideas for your blog posts?
Looking for more great blogging posts about content? Here are a few of my favorite bloggers:
- How to Keep Promoting Your Content With CoSchedule by Ellen Blogs
- Tips for Writing Your Real Life Story by Mama Knows it All
- How to Find the Inspiration to Create Amazing Blog Content by Moments with Mandi
- 7 Ways to Add Content to Your Travel Blog by Jen Around the World
- Generating Content Ideas by Biannual Blogathon Bash
- How to Quickly Fill Your Blog’s Editorial Calendar With Outstanding Content by Pretty Opinionated