While I do not often think of myself as owning my own business, I do. The IRS considers my blog a business since I’ve accepted some advertising and sponsored posts in the past year. I’m just not fully there with my mindset.
Reading through The Barefoot Executive by Carrie Wilkerson, I’m beginning to think more about how to really make the work I do with the blog and any promotions of products or services work for me, too. I doubt I’ll ever make ‘big bucks’, but can change the way I approach thing to make it more profitable. With action steps in many of the chapters, there’s plenty of opportunity to put things into motion.
I had to chuckle as I began to read through the book as the first 2 chapters address myths like job security and retirement. I get that ‘talk’ about needing to go back to work so I’ll have more in my social security when I’m eligible as well as other money set aside for retirement. It’s well meaning family members who start down that path. And, while I can see the need to build up a larger nest egg for retirement, I’m not 100% convinced that going TO work for a company will do it for me.
Even if I didn’t find anything to truly challenge or inspire me in those first chapters, I did find subsequent ones to provide ample room for contemplation. I really appreciate how she addresses common pitfalls when you decide to become self-employed. I know that past attempts to have a business with one of the MLM structured companies never brought much revenue my way. I’m thinking beyond some saturation when it comes to those product lines there is the basic fact that my heart was not 100% IN to the process. Instead of making money, I ended up making enough money to support my desire to own more DK books, Tupperware or Discovery Toys products.
There is enough meat in this title that I foresee my going back through areas that I quickly skimmed to really consider where I want to go with my own business. I love blogging and enjoy the product reviews, etc. But, I can see that I will need to stretch beyond my current actions if I want to see a reasonable return on my investments. Writing is something I truly enjoy and can be passionate about doing. I just need a game plan to make it happen. (And maybe one day finish that novel collecting virtual dust on the computer.
About the Book:
For the person who longs to run their business from home, author and highly successful entrepreneur Carrie Wilkerson says it is possible (she doesn’t just say it though, she shows you how). In The Barefoot Executive Carrie helps readers of all types understand the necessary ingredients in starting and running a lucrative home-based business. You’ll learn how to reclaim your time, determine your income, and change your lifestyle-all while keeping personal priorities intact.
Successful at running her own seven-figure business from home and being an active speaker on the subject, Carrie demonstrates business models with tables and charts in an easy-to-understand format. Chapters include such subjects as finding a target markets, developing marketing strategies, and brand development. Especially important are the common pitfalls listed to avoid in starting a business from home.
The Barefoot Executive will have you energized by the possibilities and embracing the extraordinary life that is well within your reach.
Carrie Wilkerson is the voice of experience. From corporate life to teaching high school to direct sales, to information marketing and coaching she has ‘been there and done that’ professionally and personally.
An ‘overnight mom’ to 2 toddlers through adoption, her priorities instantly changed and so did her workplace. She’s now built several businesses and coached others to do the same while overcoming extreme debt, losing 110 lbs and having 2 more children, for a total of 4, aging from toddler to teen!
An author and sought after speaker, Carrie’s humor, real-life examples and tough love translates to every audience, gender, genre and generation.
The Barefoot Executive is available in hardback ($24.99 suggested retail price) and for Kindle ($11.99).
Disclosure: I received an electronic copy of this title as part of a campaign with Living Your Moment in order to write my review. All opinions are mine and mine alone. I am disclosing this in accordance with FTC 16 CFR Part 255 concerning the use of endorsements and testimonials in advertising.